Facebook is a great way to build brand awareness – if people see your business’ page. One way to make sure more eyes get to your posts is by using pictures.

Whether the photo came from another website (with attribution) a project you’re working on, or is a snap of your favorite meal, pictures capture more eyes, get more likes and more shares.

Tying a photo of a well-constructed club sandwich into a quick update about a well-managed remodeling project can get you the Facebook like AND the prospect’s business.