Studies have shown — and Google, Yahoo and Bing have all confirmed — that fresh, relevant content can improve search engine rankings and help maintain rankings that are already high. In fact, Google has made it crystal clear that relevant, useful content is what now wins rankings. How do you generate quality content to keep your site…
In addition to the local search marketing campaigns from Google and Yahoo, multi-vender web stores like Etsy and eBay allow shoppers to look for sellers in their cities and zip codes. Adding links to these stores to your website and social media profiles can make it that much easier for people to “shop local” either…
Many business people consider Facebook, Twitter, even a blog as time spent “playing.” This point of view ignores what a powerful tool web content – every blog post, Facebook update or tweet – can be in attracting new clients and projects. Informative, non-promotional content sets businesses apart as experts in their fields and often makes…